A business named AXE with initial AASA used their Google+ to promote thier business via YouTube. They ended up with 668,000 live streaming views and 1,700,000 video views. Check it out! Enjoy!
Message from Google:
This is a great example of a brand taking advantage of digital to promote a new product launch and deeply engage with their audience. AXE Spain launched their new fragrance, Apollo, and used YouTube and multiple Google products to find two people to send to space. The video talks about how the brand decided to allocate all of their budget to digital and how the Google products helped them achieve the most successful AXE launch in Spain. Enjoy!